resolutions…
while the rest of the world makes the usual new year’s resolution of shedding a couple pounds, the magazine industry has other things in mind. many magazines are working on slimming down the editor-in-chief, while bulking up the issue. i’m not sure whether that means this year’s September issue of Vogue will be even more full of ads, or not. and although i’m sure bulking up the magazine means trying to achieve higher revenues, via advertising space, i’m hoping not for the sake of us readers…
Cosmopolitan’s editor-in-chief Kate White is hoping to bulk up her sometimes x-rated issues, with big name celebrity covers, including Lady Gaga, Taylor Swift and Megan Fox. either way, we’ll have to wait it out in 2010 to see how each magazine weighs in.
Source: WWD
