GOLD.FACED.BETTY

next stop, ikea station.

Posted in Marketing by goldfacedbetty on March 29, 2010

Ever feel tired and just want a reasonably priced couch to lounge on while you wait for the subway? Well, if you were in Paris from March 10-24, you could have! For two weeks in March, Ikea installed a showroom in select metro stations, showcasing their current furniture collection. Fortunately, I’m not a part of the commuter crowd, but if I was I would really enjoy seeing clever marketing such as this on my way to or from work.

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