Vogue Goes Viral: #voguestagram
I just love a good trending hashtag, especially when it involves the fashion cliques of the world. #voguestagram celebrates the September issue of Vogue, all 902 pages of it.
Rules of a #voguestagram: Start by donning a chic pair of sunglasses. Next, hold your Vogue US September issue, featuring Jennifer Lawrence, up as though you are intently taking in every ad that surfaces, page-to-page. This works best if only your eyes/sunglasses are showing. Finally, snap the photo and apply your favourite Instagram filter (Walden is my favourite, FYI). And voila, #voguestagram.
In what could only be expected Vogue’s VIPs (Anna Wintour to Coco Rocha) have been adding to the fun, sharing their take on the photo. My favourite, of course, is Rachel Zoe Studio’s #voguestagram featuring French Bulldog, Oliver.
My social media/marketing self tells me this is an effort to build buzz and actually sell the fashion encyclopedia. What are your thoughts?
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