Archive for the ‘Campaign’ Category
Adidas “All In” Campaign
Adidas’ newest advertising campaign has recently caught our attention. Featuring a mix of pro-athletes (David Beckham & Dwight Howard) as well as popular musicians (B.o.B. and Katy Perry), it effortlessly captures the versatility of Adidas as a global brand. The two-minute video debuts Adidas’ new “all in” mantra and focuses on their three sub-brands: adidas Sport Performance, adidas Originals and adidas Sport Style.
Below are some behind the scenes photos from the video shoot with Katy Perry and “Jeremy Scott for Adidas originals” designer, Jeremy Scott.
If we were keeping score, we would say this would make it Adidas: 1, Nike: 0. Your move, Nike.
déjà vu: World Mastercard
I just saw this commercial on tv for the World Mastercard, and at first I was convinced it was advertising EF International Language (see previous post). Am I having a déjà vu?
T-Mobile: Life’s for Sharing
Here’s a T-Mobile ad to get you through this hump day.
This reminds me of the beginning and end of Love Actually, so here is your reminder to watch it over the holidays!
Decoded by Jay-Z
Let’s be honest, it was only a matter of time before Jay-Z/Hova/Shawn Carter/Jigga wrote an autobiography. And, in true hip hop form, to promote Decoded, Jay planned the Rosé, Rolex and Rolls Royce of viral marketing campaigns. Jay-Z, Droga5, and Bing turned what could have been a typical campaign into an interactive art project and scavenger hunt by reproducing pages of the book in areas referred to in the book. For example, if Times Square was mentioned, the page in question would be plastered on billboards in the Square. Creative, no? Below are some shots from the campaign, you can find the rest of them here. Want your own copy of “Decoded”? It’s available here.
Star Wars + World Cup + Adidas
In an odd but perfectly timed fashion, Adidas Originals has come out with a line of Star Wars themed merch and has created a commercial to incorporate the collection AND the upcoming World Cup. The commercial spot features Snoop Dogg, David Beckham, Daft Punk, Jay from Popular Mechanics for Kids, and Noel Gallagher (who, by the way, does not get attacked a la Toronto Virgin Fest circa 2008). Above is a peak at the pieces and below is the commercial. Only three days and two hours until the 2010 World Cup!
H&M’s third Fashion Against AIDS campaign
H&M is at it again, this time in support of AIDS awareness. On May 20th, H&M will launch the third Fashion Against Aids campaign, in which Twenty-five percent of the sales will go to youth HIV/AIDS awareness projects. The collection will be sold through the Divided youth department, and is supposedly inspired by summer music festivals (think Lollapalooza, Coachella, & Osheaga). The collection features clothes for girls and guys (numbers 1-5 above are for the ladies, and 6 and 7 for the men), and the rest of the pieces and a price list can be found here. In the official H&M press release, H&M describes the “festival look” for the girls and guys:
For girls this summer there’s a mix of rock with bohemia and glamour with added ethnic touches. Denim hotpants or patterned leggings are matched with embellished tunic tops, while maxi-dresses are toughened up when worn with leather jackets. Gladiator shoes, chunky bracelets, wide belts and beaded necklaces complete the look, while tribal print headphones give an extra twist.
For guys, it’s all about looking like you’re in the band, with slim blazers and jackets, faded and patched denim jeans and cropped shorts, embellished waistcoats, paisley vests and the essential rocker’s hat are all part of the picture. There are also tents, sleeping bags, as well as fold-up chairs for friends who join the camp.
Below are some shots of the merchandise in action, see the rest here.
Like the Garden Collection, I’ve got my eye on a few of the pieces. However, I can’t be mad if it sells out before I get there as it is for a positive cause.
good/badvertising
Remember this Evian commercial with the dancing roller babies? Well now we can all go back to our toddler-hood and ‘live young’. The commercial was definitely a HIT, but in my opinion I’m going say these t-shirts are a MISS. I’m just not sure I’m to ready for the responsibility of a baby, I’m no Maci from Teen Mom.
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please, think of the bread…
These are the best butter ads I have ever seen, for Gay Lea Spreadable Butter (butter with canola oil):
but really, don’t you hate it when that happens?! Oh the simplest things are funny. As my new products management prof would say: K.I.S.S. Keep It Simple Stupid.
