While finishing up the final months of our university career we happened to meet the lovely Paige Boersma, a fellow Ryerson student completing a Fashion Communications degree. At the time Paige was working on her thesis project and had big dreams of opening a personal online boutique. Initially you might think these dreams are just that, especially with all the fashion savvy girls in Toronto. But after following the Bicyclette blog on the daily, it was easy to see that Paige’s passion and persistence would allow her success!
“the name bicyclette has connotations of urban city life with a whimsical, romantic twist. I like the fact that it’s more abstract, and brings to mind a lifestyle and feeling…” This aligns perfectly with the shop’s concept: street style meets fairytale.
What do we love about Paige?
We all have too much in common (studying at Ryerson, living in Whistler, FASHION love, biking across the city, being blonde-ha!). We love Paige’s ability to seek out vintage pieces and marry them perfectly with modern styles. The best part of all…Paige’s approach of allowing the public (me, you, all of us) to interact, be opinionated and CONNECT with her every step of the way! Paige utilized Twitter (@ShopBicyclette) , Facebook and Bicyclette Blog to develop her brand.
What is the result?
Bicyclette Boutique launches TODAY!
You all must visit Paige’s freshly launched online shop. Bicyclette offers a lovely collection of unique pieces, including some of our fave brands (Mink Pink, Dolce Vita, Wildfox). The online space is decorated gorgeously with exclusive Bicyclette styled photos. Read more about the studio, photo shoot and behind-the-scenes on the Bicyclette blog!
We can’t wait to shop, definitely have my eye on more than a few pieces!
If you like what you’ve just seen please come back soon for a little somethin’ somethin’
(think sneak peak & face-time with Paige)!