Posts Tagged ‘Absolut Vodka’
i’m here
Spike Jonze is going back to his advertising roots with his short film I’m Here. Described as a “robot love story”, the film is premiering at Sundance and is in collaboration with Absolut Vodka. It looks decidedly cute, if not a little weird. Correct me if I’m wrong, but I don’t think robots drink liquids, let alone vodka, so it will be interesting to see if Absolut is going to go for a product placement, or just ride the coattails of Jonze by having the brand attached to the film.
While all the hipsters that ran out to see Where the While Things Are anticipating the premier of I’m Here, Urban Outfitters is probably having weekly meetings brainstorming idea on how they can get in on Jonze’s latest project. Robot graphic tees, anyone?
I now leave you with my favourite Spike Jonze music video…
