GOLD.FACED.BETTY

Posts Tagged ‘Keds

keds: the original sneaker?

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There’s nothing like a good ol’fashioned first-mover advantage, but when you wait 94 years to claim your “first”, people will probably be suspicious. I’m not here to debate the legitimacy of the claim, as I don’t work for Adidas or Converse or any other company that currently makes “sneakers”. What I am here to do is show you Keds super fun and interactive mircrosite, launched in celebration of 94 years of “originality” or…something. The microsite is set up in calendar form, and customers can browse by decade or date. Within each date or decade is tidbits of information related to the brand. If you’re into useless facts or need a good conversation starter for a party this weekend, check it out, TheOriginalSneaker.com.

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Written by goldfacedbetty

March 25, 2010 at 11:18 am

Keds X Alice & Olivia

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This spring, Keds and alice + olivia are teaming up to produce a limited edition line of the iconic shoes. The collection will launch at Neiman Marcus, followed by NeimanMarcus.com, alice + olivia boutiques and aliceandolivia.com and will retail for $88.

The best part? They will be sequined.

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Written by goldfacedbetty

February 9, 2010 at 11:00 am

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