nous ne parlons pas l’américano
These EF International Language Centers commercials are some of the best I’ve seen in a while. I mean sure the SuperBowl commercials are the most extravagant, anticipated and expensive commercials on the tube, but these actually influence me to want to learn a new language. But who’s to say the lovely Go-Daddy girls don’t encourage football watchers to go out there and claim a domain name.
So, voulez vous visiter Paris avec moi? Or if you would prefer Barcelona, London, or Beijing click here.
Decoded by Jay-Z
Let’s be honest, it was only a matter of time before Jay-Z/Hova/Shawn Carter/Jigga wrote an autobiography. And, in true hip hop form, to promote Decoded, Jay planned the Rosé, Rolex and Rolls Royce of viral marketing campaigns. Jay-Z, Droga5, and Bing turned what could have been a typical campaign into an interactive art project and scavenger hunt by reproducing pages of the book in areas referred to in the book. For example, if Times Square was mentioned, the page in question would be plastered on billboards in the Square. Creative, no? Below are some shots from the campaign, you can find the rest of them here. Want your own copy of “Decoded”? It’s available here.
next stop, ikea station.
Ever feel tired and just want a reasonably priced couch to lounge on while you wait for the subway? Well, if you were in Paris from March 10-24, you could have! For two weeks in March, Ikea installed a showroom in select metro stations, showcasing their current furniture collection. Fortunately, I’m not a part of the commuter crowd, but if I was I would really enjoy seeing clever marketing such as this on my way to or from work.
keds: the original sneaker?
There’s nothing like a good ol’fashioned first-mover advantage, but when you wait 94 years to claim your “first”, people will probably be suspicious. I’m not here to debate the legitimacy of the claim, as I don’t work for Adidas or Converse or any other company that currently makes “sneakers”. What I am here to do is show you Keds super fun and interactive mircrosite, launched in celebration of 94 years of “originality” or…something. The microsite is set up in calendar form, and customers can browse by decade or date. Within each date or decade is tidbits of information related to the brand. If you’re into useless facts or need a good conversation starter for a party this weekend, check it out, TheOriginalSneaker.com.
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