Posts Tagged ‘MTV’
i love MTV, and if you love it as much as i do then you also have a small place in your heart for Dan Levy and Jessi Cruickshank from the AfterShow. well folks you no longer have to tune into MTV just after the 10 spot show, because these two lovelies will be hosts on CTV Olympic Morning! Olympic Morning begins at 6am until 12pm from Feb 13th to 28th… so get ready for CTV to get a little shaken up. this time around you won’t be hearing their rants & raves about LC, Lo, Kristin and Brody, but instead they will provide us with an up-to-the-minute look at everything Olympics! hopefully Dan and Jessi will bring their A-game to support Canada during the Games!
also, follow the torch HERE, and watch Dan carry the torch at around 1:05 Van time, which is 4:05 Toronto time!
What do I Love You Man, I Am Sam, Sex and the City, and Legally Blonde all have in common? All four movies use product placement: an advertising technique used by companies to subtly, or not so subtly promote their brand by casting their product in a starring film or television role.
Case and Point:
Peter Klaven storing Sydney Fife in his iPhone (or “iPhun”, as he so awkwardly puts it).
The opening scene of I Am Sam, where Sam obsessively organizes Starbucks mugs, and sugar packets by raw, white and sweetener.
Carrie Bradshaw frequently spending her paychecks on Manolo Blahniks.
….and aspiring lawyer and ditzy sorority girl Elle Woods, walking into the Apple Store in a bunny costume, determined to be taken seriously by purchasing a bright orange Mac laptop.
More recently, product placement has taken a turn in the effort of promoting music artists and bands as their own brand. If you turn on MTV or watch an episode of Gossip Girl, you are bound to hear the newest, up-and-coming pop song featured within the episodes. MTV even lists the song that is being played at the bottom of the television screen, just in case you are one of those unlucky few who don’t have an iPhone and therefore don’t have the Shazaam app!
Whether or not product placement really works is debatable among the marketing industry. But, all I can say is that after watching I Am Sam, all i wanted to do was drink a triple-grande-half-sweet-nonfat-hazelnut-latte with extra foam (yes, I used to work at Starbucks) and listen to The Beatles all day long.