GOLD.FACED.BETTY

Posts Tagged ‘Retail

keds: the original sneaker?

with 2 comments

There’s nothing like a good ol’fashioned first-mover advantage, but when you wait 94 years to claim your “first”, people will probably be suspicious. I’m not here to debate the legitimacy of the claim, as I don’t work for Adidas or Converse or any other company that currently makes “sneakers”. What I am here to do is show you Keds super fun and interactive mircrosite, launched in celebration of 94 years of “originality” or…something. The microsite is set up in calendar form, and customers can browse by decade or date. Within each date or decade is tidbits of information related to the brand. If you’re into useless facts or need a good conversation starter for a party this weekend, check it out, TheOriginalSneaker.com.

About these ads

Written by goldfacedbetty

March 25, 2010 at 11:18 am

internet retailing

leave a comment »

There is nothing worse than visiting your favorite retailer online only to find that their website is completely bogus. Aritzia and TNA do not offer online shopping but great lengths have gone into developing a website that does a fantastic job of re-creating the feeling you get when you are in one of their stores. On top of that they both have blogs that are updated regularly and make it easy for customers to interact with the store online.

And look at how evolved the Forever 21 website has become over the years. Not only do they offer online shopping, they offer it to Canadian residents as well! On top of that, they have hired a “stylist” to put together outfits.
It’s this kind of retailing that gets me excited!

Written by goldfacedbetty

January 23, 2009 at 12:18 am

Posted in Retail

Tagged with , , , ,

all falls down..

leave a comment »

this holiday season it’s obvious that regular shoppers were holding back their holiday shopping spirit because of the economic crisis. as we mentioned earlier in December, most retail stores have been advertising major sales and discounted items, in hopes of persuading North Americans to continue shopping. more recently I saw an advertisement for 60% off Old Navy.

 

since the holiday shopping season is for the most part over, or maybe did not ever begin, many companies are releasing their retail sale numbers. MasterCard Advisors have calculated that this year across North America, women’s apparel sales have decreased by 23% from last year and men’s apparel sales have decreased by 14%.

it would appear that the retail industry was not on santa’s “nice” list, as their wish to regain lost annual sales over this holiday season was not granted…

-M

Written by goldfacedbetty

December 30, 2008 at 4:52 pm

Posted in News, Retail

Tagged with , ,

desperate service?

with one comment

“Sales associates are peppering shoppers with questions about their holiday plans, taking their pictures, walking step-for-step with them through a store and, on a recent afternoon in Juicy Couture’s store in the West Village, even getting down on hands and knees to embrace a customer’s chihuahua.” – On the new in-store treatment from WWD.
The funny thing about this quote is that this is what we do at Aritzia every day, recession or not.
K

Written by goldfacedbetty

December 23, 2008 at 11:56 pm

Posted in News, Retail

Tagged with , , ,

labelscar – the retail history blog

with one comment

I found this website a year or so ago. It’s amazing. These two guys have visited hundreds of malls in North America and documented their history and current state for all to see! It’s amazing the amount of time and effort put into researching for. Not to mention the money spent traveling…
Here’s a list of all the malls I have visited, that they have visited too…
-The Toronto Eaton Centre
-Square One Shopping Centre – Mississauga, Ontario
-Garden City Shopping Centre – Winnipeg, Manitoba
-Crossroads – San Antonio, Texas
-Mall of America – Minneapolis, Minnesota
K

Written by goldfacedbetty

December 21, 2008 at 7:24 pm

Posted in Links I Like, Retail

Tagged with , ,

your next AA meeting may be cancelled…

leave a comment »

American Apparel has announced that they will be laying off hundreds of their current 10,000 employees. don’t get me wrong i love this store, i am never successful in just window shopping when passing the shop, i have to go in for a little taste and always end up with at least a $4 elastic headband.

even though AA is demonstrating its strongest retail sales, Dov Charney (CEO) is reducing his plans for expansion. the company claims the reason is because of the always-talked-about ‘economic crisis’ but many think that maybe all the lawsuits finally caught up with them…


AA by goldfacedbetty

not only has Woody Allen sued the company, but there has been constant controversy concerning AA’s ads, which mainly consist of employees wearing the clothing in sexually derogatory poses. obvisouly sex sells, and in this case i think the advertising department of AA has helped to bring in an extra couple million dollars. even if everyone who seems to be offended by the ads were to stop purchasing AA merchandise, i’m pretty sure the hipsters of the world would be enough to keep Dov Charney in bed with at least ten of his employees…

….oh well, time to start the job hunt.

-M

Written by goldfacedbetty

December 19, 2008 at 7:38 pm

Tis the Season! (for conscious spending)

with 2 comments

In case the calendar did not inform you, the festive window displays  must have. Indeed the holiday season has arrived once again. This year, however, it may feel a little different at the local mall. Consumer confidence is at an all-time low, and conspicuous consumption has become a shopping faux pas.
What does this mean for retailers? Decreased luxury sales, shifts to lower priced stores, excess inventories, store closures, halted expansions.
What does this mean for shoppers? Big sales!! …but not if you shop at Abercrombie and Fitch).
-K

Written by goldfacedbetty

December 17, 2008 at 7:28 pm

Posted in News, Retail

Tagged with , , ,

Follow

Get every new post delivered to your Inbox.

Join 303 other followers

%d bloggers like this: