Posts Tagged ‘Retail’
There’s nothing like a good ol’fashioned first-mover advantage, but when you wait 94 years to claim your “first”, people will probably be suspicious. I’m not here to debate the legitimacy of the claim, as I don’t work for Adidas or Converse or any other company that currently makes “sneakers”. What I am here to do is show you Keds super fun and interactive mircrosite, launched in celebration of 94 years of “originality” or…something. The microsite is set up in calendar form, and customers can browse by decade or date. Within each date or decade is tidbits of information related to the brand. If you’re into useless facts or need a good conversation starter for a party this weekend, check it out, TheOriginalSneaker.com.
It’s this kind of retailing that gets me excited!
since the holiday shopping season is for the most part over, or maybe did not ever begin, many companies are releasing their retail sale numbers. MasterCard Advisors have calculated that this year across North America, women’s apparel sales have decreased by 23% from last year and men’s apparel sales have decreased by 14%.
it would appear that the retail industry was not on santa’s “nice” list, as their wish to regain lost annual sales over this holiday season was not granted…
American Apparel has announced that they will be laying off hundreds of their current 10,000 employees. don’t get me wrong i love this store, i am never successful in just window shopping when passing the shop, i have to go in for a little taste and always end up with at least a $4 elastic headband.
even though AA is demonstrating its strongest retail sales, Dov Charney (CEO) is reducing his plans for expansion. the company claims the reason is because of the always-talked-about ‘economic crisis’ but many think that maybe all the lawsuits finally caught up with them…
not only has Woody Allen sued the company, but there has been constant controversy concerning AA’s ads, which mainly consist of employees wearing the clothing in sexually derogatory poses. obvisouly sex sells, and in this case i think the advertising department of AA has helped to bring in an extra couple million dollars. even if everyone who seems to be offended by the ads were to stop purchasing AA merchandise, i’m pretty sure the hipsters of the world would be enough to keep Dov Charney in bed with at least ten of his employees…
….oh well, time to start the job hunt.