Um What? The Big Pony Collection
As a regular subway goer, having to travel North for work, I have become very familiar with not only TTC routes, but also the fashionable (or not so fashionable) riders and the subway advertisements. Commuting on the subway for at least 30 minutes a day, traveling through 9 stations allows you to really take note of every detail of every subway ad. It probably also doesn’t help that I work in advertising.
Which brings me to my point: Ralph Lauren The Big Pony Collection
Ralph Lauren’s posters for the new “team” of men’s fragrances is displayed throughout Dundas station. So can you spot what doesn’t belong?
Yes, the boys are cute, and sure their polos are decent looking (although I prefer plaid), but what’s the deal with the cast? Is the cast meant to display how intense the game of polo can be? Does it represent that not only are polo players good-looking, but also tough, and therefore more manly? Is this supposed to make the brand more relatable to consumers, because who really plays polo in Toronto anyway? Or maybe Ralph Lauren is just trying to display the multi-function of the belt.
Well who knows. All I can say is that if you want to be perceived as a tough, attractive, “big pony” polo player, than maybe you should wear the new fragrance. If not, stick to Axe.
next stop, ikea station.
Ever feel tired and just want a reasonably priced couch to lounge on while you wait for the subway? Well, if you were in Paris from March 10-24, you could have! For two weeks in March, Ikea installed a showroom in select metro stations, showcasing their current furniture collection. Fortunately, I’m not a part of the commuter crowd, but if I was I would really enjoy seeing clever marketing such as this on my way to or from work.
so long, farewell…
this is maybe the cutest short film i have ever seen! it was created by two of our fellow Ryerson students (Dan Busheikin and Anne Douris) and was posted on the Torontoist, another one of our fave Toronto blogs. the film is called “The Last Goodbye at Summerhill” and is based on Anne’s real experience… why i never have romantic subway rides, i will never know.
-M
leave a comment